WASHINGTON, DC—Save Ralph, the star-studded anti-animal testing film by Humane Society International that became a viral sensation last year, has been named best Public Service & Activism (Branded) video in the 26th Annual Webby Awards in both juried and people’s voice categories. The stop-motion animated short film was produced in several languages with the help of an A-list international voice cast to support Humane Society International’s campaign to ban cosmetic testing on animals worldwide.
“We are thrilled that Save Ralph has received two Webby Awards. This prestigious recognition is an honor and a testament to Ralph’s powerful message regarding the cruel reality of animal testing. We are very grateful to The Webby Awards for this high-profile opportunity to keep the issue in the global spotlight,” said Donna Gadomski, HSI senior director of external affairs and Save Ralph executive producer.
The film features HSI’s spokesbunny Ralph, as he goes through his daily routine as a “tester” in a lab—using the story of one bunny to shine a light on the plight of countless rabbits and other animals suffering in laboratories around the world, engaging citizens to become part of the solution. The English-language film features a star-studded cast including Oscar winner Taika Waititi as Ralph, along with Ricky Gervais, Zac Efron, Olivia Munn, Pom Klementieff and Tricia Helfer. #SaveRalph was also produced in French, Portuguese, Spanish and Vietnamese, and subtitled in multiple other languages, to support HSI’s efforts to reach the hearts and minds of consumers and lawmakers in Canada, Brazil, Chile, Europe, Mexico, Southeast Asia, South Korea and beyond. The film was written and directed by Spencer Susser and produced by Jeff Vespa and the Arch Model studio of puppet-maker supreme Andy Gent.
“Save Ralph has set the standard for innovation and creativity on the Internet,” said Claire Graves, executive director of The Webby Awards. “This award is a testament to the skill, ingenuity, and vision of its creators.”
“#SaveRalph has had a tremendous impact on Humane Society International’s efforts to promote a future without animal testing,” said Troy Seidle, HSI vice president of research and toxicology and Save Ralph executive producer. “This film has motivated millions of people around the world to support legal reforms in their countries, propelling Mexico to become the first North American country to ban cosmetic testing on animals, and helping advance our efforts in multiple major economies. We’re excited that the Webby recognition may help continue this momentum.”
As a Webby winner, #SaveRalph will be honored in a star-studded show at Cipriani Wall Street on Monday, May 16. Winners will have an opportunity to deliver one of The Webby Awards’ famous 5-Word Speeches. Past 5-Word Speeches include Steve Wilhite’s “It’s Pronounced “Jif” not ‘Gif’; NASA’s “Houston We Have A Webby”, and Solange’s “I Got Five On It.”
Media contact: Cassie Bodin-Duval, international coordinator in media relations: firstname.lastname@example.org