Wings of progress for better welfare

Signing ceremony for Malaysia’s first cage-free aviary

Humane Society International

Cage-free chickens in Malaysia

Join us as we celebrate Malaysia’s huge step forward in animal welfare at a signing ceremony for Malaysia’s first cage-free aviary.

Friday, March 22, 2024

Bunga Room, Seri Pacific Kuala Lumpur



2.30pm-3.00pm: Registration and welcome coffee

3.00pm-3.05pm: Welcome message by Dr Saravanakumar S. Pillai, Senior Adviser, Farm Animal Welfare, Policy and Engagement, Humane Society International, Farm Animal Welfare and Protection

3.10pm-3.15pm: Opening address by Dr Sara Shields, Director, Farm Animal Welfare Science, Humane Society International, Farm Animal Welfare and Protection

3.20pm-3.25pm: JDE Peet’s Global Animal Welfare Policy by Dr Laurent Sagarra, Vice-President Sustainability, JDE Peet’s

3.30pm-3.35pm: OldTown White Coffee’s Cage-Free Egg Implementation Progress by Dawn Liew, General Manager, Food & Beverage, OldTown White Coffee

3.40pm-3.45pm: Beacon Mart Cage-Free Egg Commitment Announcement by Chew Hsien Loong, CEO Beacon Mart

3.50pm-3.55pm: Internet of Things (IoT) Enabled Cage Free Aviary Systems by Mr Han Hofstede, Head of Region Asia & India, Big Dutchman

4.00pm-4.05pm: The Journey to Better Hen Welfare by Tiew Siew Sien, Managing Director, Teong Choon TC Poultry Farm

4.10pm- 4.30pm: Panel discussion

4:35pm- 4.45pm: Arrival of Deputy Minister of National Unity, Senator Saraswathy Kandasami

5.05pm-5.15pm: Memorandum of Understanding Signings (witnessed by Deputy Minister)

  • Teong Choon Poultry Farm and OldTown White Coffee
  • Teong Choon Poultry Farm and Beacon Mart
  • Teong Choon Poultry Farm and Big Dutchman

5.20pm -5.30pm: Keynote speech by Deputy Minister Senator, Saraswathy Kandasami, and launching of the first cage-free aviary in Malaysia

5.30pm-5.35pm: Video presentation: Teong Choon Poultry Farm’s cage-free journey

5.40pm-5.45pm Certificate Presentation: Malaysia First Cage-Free Aviary System Egg Producer by Malaysia Book of Record

5.50pm- 6.00pm Press conference by Deputy Minister

5.50pm-6.00pm High tea for attendees

6:00pm: Event end

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