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Each year, millions of animals suffer and die to make frivolous trim on clothing and accessories, and those products are for sale in markets and on high streets across the UK, right now. Shockingly, we have found clothing with real fur trim labelled as faux fur, and real fur items for sale at less than the cost of fake fur equivalents. Don’t be lulled into thinking that it can't be real fur because that information is not stated on the label, or because it seems inexpensive.



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