Luxury designers Alexander McQueen and Balenciaga announce fur-free policies

The Humane Society of the United States and Humane Society International celebrate as more Kering brands join fur-free Gucci and Bottega Veneta

Humane Society International / Europe


PARIS—Iconic British fashion houses Alexander McQueen and luxury Spanish designer Balenciaga are the latest Kering-owned brands to announce fur-free policies. Humane Society International and the Humane Society of the United States have been working with Kering, and its brands, for more than a decade on adopting a fur-free policy. McQueen and Balenciaga are the latest to join a rapidly expanding group of fashion designers dropping fur, including Prada, Gucci, Armani, Versace, Michael Kors, Jimmy Choo, DKNY, Burberry and Chanel.

The fur-free announcement was made in  Kering’s 2020 Universal Registration document, which reads “Most of the Group’s Houses do not use fur. For example, Gucci is part of the Fur Free Retailer program promoted by NGO Fur Free Alliance, and has banned the use of furs across its entire range since its Spring/Summer 2018 collections. Gucci is also committed to no longer using angora. Balenciaga, Alexander McQueen and MCQ also no longer use fur in their collections.”

Gucci previously announced its fur-free policy in 2017, and according to Bottega Veneta, they’ve been fur-free for nearly 20 years. Only Kering’s Saint Laurent and Brioni have yet to announce fur-free policies.

Kitty Block, president and CEO of the Humane Society of the United States and CEO of Humane Society International, said, “Every time a big fashion name like Alexander McQueen or Balenciaga goes fur-free, it sends a clear message that fur has no place in a modern society. This is a statement that consumers care more about sustainable solutions than the fur trim on a bag or a coat. We look forward to continuing our work with Kering, and the rest of the industry, to ensure that humane and innovative materials are the future of fashion.”

This announcement comes as several cities, states and even entire countries look to ban fur sales. In 2019, California became the first US state to ban furs sales, after several of its cities—including Los Angeles and San Francisco—passed similar legislation. Lawmakers in several other US states have already introduced fur sales bans in 2021, and in the United Kingdom, which banned fur production in 2003, the government is now considering calls for the UK to become the first country to ban fur sales.


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