Actor and animal advocate Tricia Helfer urges Canada to “have a heart” in Valentine’s Day plea to ban cosmetic testing on animals

#BeCrueltyFree Canada once again joins forces with Alberta-born campaign partner

Humane Society International / Canada


MONTREAL–This Valentine’s Day the Canadian government received a very special video message from actress Tricia Helfer (Van Helsing, Lucifer) on behalf of Humane Society International and the #BeCrueltyFree Canada campaign, calling for a federal ban on cosmetic animal testing and trade.

“As a proud Canadian, it breaks my heart to know that my country still allows animal testing for cosmetics,” said Ms. Helfer, who has supported HSI’s #BeCrueltyFree campaign since 2015. “As this next session of Parliament gets underway, we have a renewed opportunity – and obligation – to ensure that our Government steps up and legislates an end to this archaic practice. Have a Heart, Canada – #BeCrueltyFree.”

Ms. Helfer is joined by an overwhelming 87% of Canadians who support a national law to ban animal testing for cosmetics (polling by Insights West in July 2019 on behalf of HSI and Animal Alliance of Canada). Such a move would see Canada join 39 countries that already have similar bans in place.

HSI campaign manager Aviva Vetter said, “We’re grateful to Tricia for using her platform to shine a light on this issue and urge our federal government to take action. More than 1 million Canadians from coast to coast have said no to animal suffering in the name of beauty, and together, we will see an end to this outdated practice.”

Watch Tricia’s video message, and sign HSI’s petition at to say “no” to cruel cosmetics in Canada.

Broadcast outlets and TV programs can book a live video interview (Skype, FaceTime) with Tricia pending availability and timing. Please call or email media contact below.


Media Contact: Christopher Pare – office: 514 395-2914 / cell: 438 402-0643, email:

Humane Society International/Canada is a leading force for animal protection, with active programs in companion animals, wildlife and habitat protection, marine mammal preservation, farm animal welfare and animals in research. HSI/Canada is proud to be a part of Humane Society International which, together with its partners, constitutes one of the world’s largest animal protection organizations. Celebrating animals and confronting cruelty worldwide – on the web at

Humane Society International’s #BeCrueltyFree campaign is at the forefront of the global movement to outlaw animal testing for cosmetics. From Europe to India, Australia and Taiwan, our campaign teams have played a key role in driving 39 countries to take action, and our work continues today in Brazil, Canada, Chile, Mexico, South-East Asia and United States.


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